The Balenciaga Square

The Balenciaga Square

Year

2024

Context

Temporary retail installation/ Politecnico di Milano

Role

Concept/ Technical and 3d modelling/ Visual Identity/

Tools

AutoCad/ Revit/ Illustrator/ Photoshop

Team

Borghesi Carlo, Pellegrino Alessandro

The project consists of the creation of a window display installation for the Balenciaga store on Via Montenapoleone in Milan, for which a premium and special version were also designed.

The garments and accessories on display belong to the Fall/Winter 2024 collection, and the concept of the project follows the critique of overconsumption in contemporary society and the constant, exhausting exposure to overwhelming social media videos and images.

The project consists of the creation of a window display installation for the Balenciaga store on Via Montenapoleone in Milan, for which a premium and special version were also designed.

The garments and accessories on display belong to the Fall/Winter 2024 collection, and the concept of the project follows the critique of overconsumption in contemporary society and the constant, exhausting exposure to overwhelming social media videos and images.

The project consists of the creation of a window display installation for the Balenciaga store on Via Montenapoleone in Milan, for which a premium and special version were also designed.

The garments and accessories on display belong to the Fall/Winter 2024 collection, and the concept of the project follows the critique of overconsumption in contemporary society and the constant, exhausting exposure to overwhelming social media videos and images.

*Brand ID Analysis

*Moodboard and Keywords

The main element used for the Window's display is the box containing the products and transforming images, as symbol of confinement or entrapment

The main element used for the Window's display is the box containing the products and transforming images, as symbol of confinement or entrapment

*Initial Sketches

Flagship store

Flagship store

*Elevation and Plan view of the Flagship Store

*steel
*led monitor
*plastic

*mirror polished steel
*led monitor
*velvet

*mirror polished steel
*led monitor
*velvet

*mirror polished steel

*led monitor

*velvet

Premium store

*Elevation and Plan view of the Premium Store

*steel
*led monitor
*plastic

*steel
*led monitor
*velvet

*steel
*led monitor
*velvet

*steel

*led monitor

*velvet

The St Valentine Special Proposal was designed based on the same concept with a different location

*Moodboard and Render for St Valentine's Proposal

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@2026

@2026